North America Cereal Co.

Overhead view of three bowls of cereal with spoons and a bottle of milk on a table

A leading cereal company in the U.S., Canada, and Caribbean with a portfolio of iconic, world-class brands and compelling opportunities for investment and profit growth.

North America Cereal Co. Profile

North America Cereal Co. is a cereal leader in the U.S., Canada, and Caribbean, with beloved brands, a heritage of innovation, and more than a century of operational success.

As a standalone company, North America Cereal Co. will have greater strategic focus and operational flexibility, and will direct capital and resources toward unlocking growth, regaining category share, and restoring and expanding profit margins.

Window Icons Timeline 220601 Bowl

~$2.4 B*

est. annual net sales

Money Icon

~$250 M*

est. adj. EBITDA

*All net sales and adjusted-basis EBITDA figures are based on the Company’s 2021 unaudited results derived from internal management reporting, further adjusted for splits by brands and markets, as well as preliminary cost and expense allocations, including corporate expenses; these figures will be refined prior to the transactions. Please refer to the reconciliations of adjusted-basis EBITDA, a non-GAAP financial measure, to reported operating profit in the press release about this announcement.

Our Brands

Kellogg's All-Bran logo (1)
Kellogg's Apple Jacks logo
Bear Naked Logo
Kellogg's Corn Flakes logo
Kellogg's Corn Pops logo
Kellogg's Cracklin' Oat Bran logo
Kellogg's Froot Loops logo
Kellogg's Frosted Flakes logo
Kellogg's Frosted Mini Wheats logo
Kashi logo
Kellogg's Raisin Bran
Kellogg's Rice Krispies logo
Kellogg's K logo
Kellogg's Vector logo

List of brands is meant to be indicative and not exhaustive.

Kellogg employees conversing

What this portfolio transformation means for our employees

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