North America Cereal Co. Profile
North America Cereal Co. is a cereal leader in the U.S., Canada, and Caribbean, with beloved brands, a heritage of innovation, and more than a century of operational success.
As a standalone company, North America Cereal Co. will have greater strategic focus and operational flexibility, and will direct capital and resources toward unlocking growth, regaining category share, and restoring and expanding profit margins.
~$2.4 B*
est. annual net sales
~$250 M*
est. adj. EBITDA
*All net sales and adjusted-basis EBITDA figures are based on the Company’s 2021 unaudited results derived from internal management reporting, further adjusted for splits by brands and markets, as well as preliminary cost and expense allocations, including corporate expenses; these figures will be refined prior to the transactions. Please refer to the reconciliations of adjusted-basis EBITDA, a non-GAAP financial measure, to reported operating profit in the press release about this announcement.
Our Brands
List of brands is meant to be indicative and not exhaustive.